From serious articles about things like workplace wellness digital marketing to fun things like digital nomad adventures and podcasts
Google recently introduced AI mode, which is changing how results show up and how we write for them. This next step in Google’s Search Generative Experience (SGE) is designed to answer questions more organically using live, relevant web content. This feature prioritizes helpful, accurate sources and uses conversational responses to better reflect how people actually search online.
Read MoreFor years, traditional attribution models have inflated performance metrics. But the game is changing. Meta's incremental attribution flips the script, forcing marketers to measure the true impact of their ads by isolating conversions that would not have happened otherwise.
Read MoreAt Eyeful Media, we believe AI works best when it supports, not replaces, human expertise. We asked our paid media team to share how they’re using AI today, where it helps the most, and where caution is still needed. Here’s what they had to say.
Read MoreIn the race to embrace artificial intelligence, many organizations are quick to experiment with tools, pilot new technologies, and explore exciting use cases. But to truly unlock AI’s transformative potential, a deeper journey must be taken, moving from foundational readiness, through team fluency, and ultimately toward organizational maturity.
Read MoreGoogle Marketing Live 2025 delivered a clear message: the future of digital marketing is powered by AI, automation, and intent-driven experiences. With several updates across Google Ads, YouTube, and measurement tools, brands now have more ways to connect with customers at every stage of their journey.
Read MoreArtificial Intelligence is no longer a vision for the future—it’s a pressing reality reshaping how go-to-market teams operate, decide, and grow. At our recent event, leaders from Eyeful Media, Hyperscayle, Syncari, and Workiva came together to unpack what it truly means to be AI-ready. From building trust in data to developing team fluency and moving beyond pilot programs, the conversation focused on practical, scalable ways to integrate AI across the revenue engine. The core takeaway? AI’s power lies in better, faster, more efficient decision-making—if you’re clear on your purpose and have the foundations to support it.
Read MoreCollection expansion SEO for Shopify improves your store’s search rankings, traffic, and revenue. This growth strategy identifies valuable keyword gaps and creates relevant collection pages to rank for those terms.
Read MoreLLMs like ChatGPT and Bard are reshaping SEO, prioritizing structured data, page speed, and authoritative content over design-heavy websites. Learn how to optimize for AI-driven search with schema markup, simplified site architecture, and voice search strategies. Stay ahead—adapt your SEO for the future.
Read MoreWhile some may become enamored with top-of-funnel traffic metrics, our team focuses on users' actions once they arrive on the website. Learn more.
Read MoreTo stay ahead in 2025, you need to know the trends shaping how brands connect with people. From short videos to shopping on social, these changes are opening up big opportunities.
Read MoreQ4 is here. With Black Friday, Cyber Monday, and holiday shopping already in full swing, your Google Shopping campaigns must be at their peak. What you do right now determines how well you capture that demand.
Read MoreRunning marketing campaigns across Google Ads, SEO, social media, and email can get overwhelming. Without a standardized approach, your data and insights can become scattered, leading to poor decision-making and wasted resources.
Read MoreManaging SEO and PPC data can be overwhelming, especially with the transition to Google Analytics 4. But Looker Studio (formerly Google Data Studio) simplifies the process by pulling all your analytics into one place. A combined dashboard makes analyzing data and making quick, informed decisions easier.
Read MorePaid (PPC) and organic (SEO) search shouldn’t operate in silos. When each channel is integrated, new growth opportunities are unlocked. Data from one can help fuel the other, creating a more effective, unified search strategy.
Read MoreThe new August core algorithm update strengthens Google’s ongoing effort to prioritize content that genuinely helps users. Google aims to do this by targeting and devaluing content created to mainly rank high for keywords as opposed to providing helpful information and value to users in conducting a search.
Read MoreIn a surprise, Google announced it will not delete third-party cookies in Chrome as planned. Instead, the tech giant will launch a new Chrome feature to give users more control over their web browsing privacy.
Read MoreLearn how search engine optimization best practices like embracing AI integration and hyper-personalized content can optimize results and maximize ROI.
Read MoreLearn how paid social best practices like year-over-year benchmarking and leveraging platform insights can optimize results and maximize ROI.
Read MoreLearn how paid search best practices like A/B testing alternate budgets and exploring emerging ad platforms can optimize results and maximize ROI.
Read MoreEyeful Media is a cause-based marketing agency. Here’s what’s great about working for a company that does what it can to give back.
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