16 Ways Companies Can Find Success With Multiple Agency Partners

Finding success for companies with multiple agency partners can be complex. At Eyeful Media, many businesses we work with experience this challenge. While we are working with a client on search engine optimization, content creation, and paid search, they are often also working with a development agency or PR firm, or email marketing team at the same time. In these instances, working to create collaboration is vital. 


When a company brings several different agencies onto an account, it’s essential to understand each team’s motivation. Each team will initially be focused on succeeding with what they were tasked to accomplish individually.

But there also needs to be an overall team goal communicated and worked towards with everyone involved in the project. When the entire team is rowing in the same direction, you have a much better chance of navigating choppy waters to reach your destination.

I was part of a Forbes Agency Council discussion that focused on helping companies understand the best way to accomplish this cross-channel synergy. While keeping in mind that the overall goal is to ensure the best outcomes for your client, we provided these tips to help you get there. For actionable on how to execute each strategy, visit Forbes.com to read the full article.



16 Ways for Companies to Succeed with Multiple Agency Partners

  • Hold bi-weekly interagency meetings 

  • Bring small agency teams together to collaborate 

  • Give each agency partner clear directives 

  • Have a dedicated internal point of contact 

  • Create a shared ecosystem for collaboration 

  • Have consistent processes and share plans, content, and ideas 

  • Seek partners, not vendors 

  • Allow agency partners to meet in person 

  • Avoid favoritism and include all agencies in communications 

  • Treat the agencies as a collective extension of one team 

  • Invest in regular, well-organized agency days 

  • Get everyone in sync on the overall goal 

  • Treat agencies as trusted partners 

  • Record and share information across multiple agencies 

  • Meet frequently and maintain a mindset of mutual growth 

  • Ensure transparent, seamless communication and reporting 

Antonella P.