Digital Experience
Our digital experience team brings years of leading in-house ecommerce & marketing for companies including JCPenney, Guitar Center, Proflowers, Stance Socks & others.
Overview
Your customers have high expectations. Does your digital customer experience deliver?
Customer experience involves much more than your website - it’s your site, your marketing, the use of digital in your stores, fulfillment, customer service, the employee experience, and much more. Eyeful can help identify the areas where your company needs to evolve and grow in order to deliver on your brand promise and exceed customer expectations.
Business & technology strategy, plus operational support to exceed your customer’s expectations
Conversion rate and usability optimization for ecommerce, lead generation and more.
Customer & digital first strategy projects designed to accelerate growth
Testimonials
Testimonials
How We Work
We partner with you & your team to help identify and prioritize the issues and opportunities at hand. We use a team-based approach and pull in stakeholders with deep operational experience from across a variety of industries and disciplines such as digital marketing, ecommerce operations, analytics and merchandising.
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Listen[/fade]
We begin by asking questions and listening to you & your team. You know the business best, and we want to start by learning.
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Evaluate[/fade]
We boil the ocean to find the opportunities most likely to positively impact your business and understand the competitive landscape.
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Recommend[/fade]
Our team pulls together a comprehensive set of recommendations in a prioritized fashion. We believe in full transparency and help you understand what we found and why we think it’s important.
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Implement[/fade]
If you need help after receiving the strategy work, we’re here to help. Our consultants act like an extension of your in-house team to bring things to life.
Case Study
recent work
Ylang 23 Discovery
This Jewelry business was on a platform that led to significant manual work. We identified a new platform, helped find a development firm, took over digital marketing and brought the new site to life within a number of months.
Some of Our Favorite Technology
About Us
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Average years of digital marketing experience for our team members
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World class net promoter score
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Minorities on our team. In addition, we are a female owned & led business.
Let’s Talk About Helping You Grow
frequently asked questions about digital experience
+ What does the digital customer experience mean?
Digital customer experience accounts for all customer interactions throughout the buyer’s journey. This online experience combines the total number of interactions a customer has with your brand through multiple platforms and touchpoints.
Digital customer experience includes but is not limited to a website user checkout experience, chat engagements, social media interactions, email marketing content, and more.
+ Why is digital customer experience necessary for growth?
An excellent digital customer experience means customers achieve their goals by engaging with your brand. This positive experience also means that your company sells more products and services
Digital customer experience initiatives better position your business to interact with customers in a way that helps them achieve their desired outcomes. This strategy is important not only from a brand loyalty perspective but also in terms of ROI and revenue growth.
+ How to improve your digital experience?
To improve the digital customer experience, you must first understand your audience. A clear understanding of your target audience positions your brand to create personalized touchpoints to better engage with and deliver for your customers.
Focusing on improving your digital experiences helps align your team to delight customers by offering the flexibility and availability they need to convert. These best practices work to improve the buyer journey and eliminate conversion roadblocks.
Conducting usability testing and research is an important part of improving the experience, as is a thorough audit and strategy development. A/B testing is also helpful so that you understand exactly what your customers prefer.
+ What is digital experience monitoring?
Digital experience monitoring (DEM)--or end-user experience management—analyzes usage and data performance across devices, platforms, and services. DEM helps companies better understand the user's interactions with their technology and how that impacts the quality of their digital experience.
This practice emphasizes observations of user behavior to prevent and avoid common difficulties contributing to a poor digital experience.