Team

CEO

Antonella brings more than 24 years of digital experience with a focus on ecommerce leadership and digital marketing.

Prior to starting Eyeful, she held VP and SVP roles at companies including Proflowers, Guitar Center, JCPenney, and Fossil.

Antonella is an avid traveler and photographer, with a particular passion for visiting places off the beaten path including Antarctica, Easter Island, Bhutan and the Arctic. She is fluent in Spanish, Portuguese and knows enough French & Italian to get by with locals.

Antonella is based in Dallas, TX and is a member of The North Texas Food Bank Advisory Council, and a member of the Dwell with Dignity Board of Directors. She is also the founder of Provision Promise.

Linkedin

Contributions:
Forbes Agency Council | Fast Company Executive Board | Search Engine Land

COO & Key Accounts Lead

Nick brings over 21 years of experience in digital marketing, e-commerce, and P&L leadership from companies including JCPenney, Sheplers Western Wear, Fossil, and BootBarn.

He was most recently charged with looking after a marketing budget of close to $1B, including channel responsibility, media-mix modeling, and budget allocation.

Nick began his career at Arthur Anderson and uses a financial mindset in everything he approaches.

Nick is based in Dallas, TX.

Vice President, Digital Marketing

Brian has been in digital since 2007, with a heavy focus in search engine optimization and affiliate marketing. Prior to joining Eyeful, Brian served as Director, SEO for Lulus.com. He has worked in both agency and in-house environments and is based in Moorpark, CA.

Practice Lead, SEO

Joe brings 11 years of digital marketing experience from leading agencies including iProspect, Digitas, Quicken Loans, and Borders. He brings deep experience in the Automotive sector from his work with General Motors and other related businesses.

Joe is based in Michigan.

Group Director, Paid Media

Kelly joins us from Brainlabs where she most recently served as Vice President, Client Partner. She is a seasoned digital marketer with over two decades of industry experience working with clients including ThermoFisher Scientific, Pearson Online Learning, Woodcraft and The Weather Channel.

Having worked in paid media at top-tier agencies including iProspect and Channeladvisor her vertical knowledge spans retail, B2B, SaaS, education, entertainment, and hospitality.

Kelly is based in Wilmington, North Carolina.

Director, Paid Media

Natasha joins us from Centro, where she was a Senior Paid Search Specialist. She brings 8 years of agency experience spread across many industry verticals and 3 years of Global Account Management. Natasha holds a BS in Marketing from the University of Texas at Dallas. She is based in Dallas, TX.

Director, Organic Search

Brendan brings 15 years of digital marketing experience from both agency and in-house environments. Prior to joining Eyeful, Brendan served as SEO Director for KunoCreative.com where he worked closely with companies using Hubspot. He is based in Cleveland, OH and is the author of the book “Cleveland Is King” which made the New York Times Best-Sellers list.

Brendan is based in Ohio.

Director, SEO

Marcela De Vivo is an internationally recognized digital marketing pioneer. Starting in 1999, Marcela has spent her entire career helping B2B, B2C, and SAAS brands develop and implement multi-channel digital marketing strategies.

Throughout her career, Marcela has traveled the world teaching digital marketing best practices. As a Global Ambassador for SEMrush, Marcela spoke at conferences helping thousands of individuals build successful digital marketing campaigns.

When she’s not reverse engineering Google’s algorithm or developing digital marketing workflows, Marcela can be found training and riding horses, going camping with her family, or playing with her small herd of Great Danes.

Marcela is based in California.

Associate Director, Paid Media

Amy has been working in digital marketing since 2016, primarily in paid search and paid social. With positions at both creative agencies and MarTech startups, Amy brings industry knowledge ranging from automotive to environmental, retail and healthcare.

Amy is based in Scottsdale, AZ

Associate Director, SEO

Todd brings 9 years of digital marketing experience, with specializations in SEO and content marketing. He most recently led strategy and development at the University of Phoenix as their Senior Content Strategist. His experience ranges from rising startups to enterprise-level companies. He holds an MA in English from Rutgers University.

Todd is based in Virginia

Associate Director, Paid Media

Tim joined Eyeful Media in August 2023 as Associate Director, Paid Media. He brings 10 years of agency side experience from firms including The Variable, MullenLowe and Search Optics. He most recently served as Associate Media Director, Search & Data Integration at The Variable.

Tim is based in NY.

Sr. Manager, Paid Media

Bill is a seasoned performance marketing expert with over a decade of hands-on experience across multiple advertising channels and specializing in SEM. Having effectively catered to a broad spectrum of clients, from small businesses to Fortune 500 companies, his past clientele has included Hallmark, Carnival, Virgin Voyages, Clorox, Burt's Bees, and Dick's Sporting Goods. Bill's intuitive approach and data-backed execution have left a wake of consistent results throughout his career, earning him multiple awards.

Bill is based in Kansas City, KS.

Senior Manager, Paid Media

Jordan brings more than 10 years of marketing experience, with a focus on digital marketing management. Before joining Eyeful, he led the paid search department at SEO Werkz and helped over 300 different clients achieve their PPC goals. While not at his desk, he can be found hiking with his beautiful wife & 2 dogs, playing the trumpet, or exploring the NFT space. Jordan holds a BS in Marketing from Brigham Young University and is based in Salt Lake City, Utah.

Senior Manager, Paid Search

Tyler brings 6 years of award-winning Paid Search & eCommerce experience from the agency side, focusing primarily on the Beauty & CPG vertical. Along the way, Tyler has been a key contributor across both Search & Retail channels for brands such as Colgate, Dr. Dennis Gross, Jane Iredale, EltaMD, PCA Skin, Manitoba Harvest, Stuffed Puffs & the entire Bausch + Lomb eye care brand portfolio. When off-the-clock, Tyler enjoys watching sports (Go Jets & Yankees!) & playing with his 2 cats.

Tyler is based in Long Island, NY

Senior Manager, Paid Social

Taylor brings 10 years of social marketing expertise. Before joining Eyeful, she led paid social and strategy at Cox Communications. She has experience across a variety of industries like retail e-comm, entertainment, and influencer marketing.

Taylor is based in Atlanta, GA.

Senior Manager, SEO

Lawson joins us from dentsu where he was an SEO Manager leading GM divisional brands (Buick, Cadillac, & GMC) while directly managing the Chevrolet account. Prior to working on the GM account, he started his career in digital marketing with content writing. From there, he worked on a variety of Tier 2 & Tier 3 dealerships as an SEO Analyst.

Lawson is based in Auburn Hills, MI.

Manager, Paid Media

Ty  has 5 years of experience in paid search marketing, working with both small businesses and enterprise clients. Known for his ability to create data-driven PPC strategies, Ty has helped clients across various industries enhance their online presence and achieve measurable results. He’s passionate about understanding each client's unique needs and delivering customized solutions that make a real impact.

In his free time, Ty enjoys spending quality time with his two daughters, mountain biking through Arizona’s scenic trails, and playing the saxophone. He holds a BS in Digital Marketing from BYU - Idaho and is based in Mesa, Arizona.

Manager, Social Media

Emily brings 8 years of digital marketing experience from both agency and in-house environments. Before joining Eyeful, she specialized in paid social strategies for brands across industries such as retail e-comm, food & beverage and hospitality.

Emily is based in Minneapolis, MN.

Sr. Copywriter

Holly is a skilled and passionate writer who heads up our copywriting efforts, organic search keyword research and competitive data gathering. She also holds certifications on all Google products including Google Adwords, Shopping, Display & Mobile. Holly is based in Denton, TX.

Content Strategist

Lori joined us as a copywriter in January 2021. She creates engaging copy for our clients across various industries. She holds her BA in English from Arizona State University.

Consultant - Paid Search

Edward has been in digital marketing since 2005, with a heavy focus in digital marketing management and web development. He has led his own boutique search marketing agency in the past, and his most recent role was as VP Marketing & Sales at Turn-Key Systems. Edward is based in San Diego, CA.

Consultant - Digital Strategy

Ryne has been working in digital since 2014. Prior to moving into consulting, he led performance marketing, served as GM for Peacock Alley’s eCommerce business, and held digital strategy roles with Buzzshift & Sojern. Ryne is based in Dallas, TX.

Consultant - Strategy & Analytics

Jake brings 12 years of analytics experience from companies such as Nike, Amazon, Zulily, and American Airlines. His focus has ranged from site optimization to brand strategy and consumer insights. Jake is part of the strategy team and leads our analytics practice.

Jake is based in Seattle, WA.

Consultant - Site Optimization

Stuart brings more than 20 years of senior leadership experience in web analytics, site optimization and digital marketing experience from companies including FTD, Proflowers, Sony and Gateway. Stuart is based in San Diego, CA.

Consultant - Merchandising & Product Development

Kevin brings more than 20 years of experience as a general merchandising manager (GMM), VP merchandising, and VP of product development from companies including Target, JCPenney, FTD, and HSN. Kevin is based in Virginia Beach, VA.