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Paid Social Agency

Social media management services for B2C and B2B across Facebook, Instagram, Linkedin, YouTube, Pinterest, TikTok & more.

Overview

Data-driven paid social management & audience selection.

Eyeful’s approach to paid social management is holistic, spanning the technical, creative, custom audience targeting and financial aspects. Our paid social agency primarily runs campaigns on Facebook, Instagram, Linkedin, and Pinterest but leverages other platforms if they’re right for our clients.

We use providers such as Liveramp and Dun & Bradstreet to ensure that we’re able to target even the most difficult-to-find audiences and have experience finding the right third-party lists when needed.

What We Do

Services

How We Work

Results

Our Team

WHAT WE DO

Paid Social Marketing Agency

Our team develops strategies that will help your company reach and exceed its goals. Whether your company sells direct to consumer, looking to acquire leads, or increase brand awareness, the team at Eyeful can execute your campaigns across multiple social media platforms.

We typically work with clients that have a social budget of at least $10,000 per month or flight.

Eyeful Media delivers paid social media marketing services for B2B and B2C brands. Our paid social strategists and experts provide customized strategies and tactics to help your business grow.

We leverage social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to help brands increase awareness and conversions. Our team offers paid social services integrated across digital marketing channels.

Paid social directors and strategists at Eyeful Media collaborate across channels. We work with SEO and paid search to deliver comprehensive digital marketing programs that positively impact ROI.

Paid Social Management Services

Paid social strategy
Paid social account management
Campaign Management Setup
Influencer marketing campaigns
Social media analytics
Remarketing campaigns

Platforms

Facebook / Meta
Instagram
Twitter
LinkedIn
Pinterest
YouTube
TikTok

Paid Social Facebook Campaigns

Paid social campaigns on Facebook help reach potential customers based on demographics, interests, and behaviors. Our team helps clients increase brand awareness, generate leads, and drive more sales through Facebook advertising.

Paid Advertising on Instagram

Paid social Instagram strategies can help businesses grow by connecting with audiences through highly engaging visual content. This can include stories and posts to create brand awareness, lead generation, and return on investment (ROI).

LinkedIn Advertising Campaigns

Linkedin advertising campaigns strategically target a professional audience with relevant and valuable content. LinkedIn’s platform offers precise targets based on company roles, industries, and interests.

This targeting within the LinkedIn platform helps connect brands with the right audience and improve conversion rates.

Why choose eyeful’s Social Team

innovative

Receive the latest thinking from passionate social media experts.

Accessible

Communicate directly with your social team, not an account manager.

transparent

You’ll have access to your accounts and data. Always.

Testimonials

“Data driven team that is able to deliver results and keep us one step in front of the competition.”

-Mark L., Sr. Director, D2C

Services: Paid Search (SEM), Paid Social

“Their ability to provide transparent and clear direction gave us confidence in their direction. Along with a strong ROI!”

— Jason Needleman, CEO at Peacock Alley

Services: Paid Search, Paid Social, Digital Strategy, Business Strategy, Digital Transformation

Services

Paid Social Management

End-to-end management of paid social campaigns, beginning with aligning on strategy and creative approach, through to managing bids & budgets.

Content Strategy

Having a solid editorial strategy is key to success on paid social. We develop content for each persona you’re trying to reach and keep it fresh.

Creative Strategy

We partner with your in-house designers or our graphic designer & video producers to create top performing creative.

Landing Pages

We help you develop great landing pages that are poised to generate leads or conversions. We can work with your platform or a partner like instapage, unbounce or other solution.

Audiences

Reaching the right audience is critical, whether it’s a hard to find target for an enterprise SAAS product, or consumers. We use partners like Liveramp and Dun & Bradsteet to augment our strategies.

Video

Video ads are an important part of our social strategies. Our team can leverage your existing assets or create new ones for use on Youtube or other platforms.

Let’s Chat

How We Work

Our team identifies the best approach and platforms for your social media marketing needs. We craft a custom solution that will help your company reach your target audience and achieve your business objectives. Our team can coordinate with your creative department or bring in one of our partners to help develop creative that is sure to resonate with your target audience.

Paid Social Process

01

Learn

We begin by listening to your team in order to learn about your business, objectives and what social media strategies & tactics you’ve tried before.

02

Set Up

We audit existing campaigns and competitors to identify the best target audiences and social strategies.

03

Launch

With your approval, we begin to implement changes in a structured way, rolling out the changes most likely to have a positive impact. If you’ve already been live, we make adjustments as needed.

04

Refine

We measure and analyze results, refining and expanding based on findings. We then implement a series of tests to keep growing and ensuring we find the best combination to achieve your goals & hit your KPI targets.

Frequently asked questions about Paid social advertising

+ What is Paid Social?

Paid social refers to social media ads or sponsored social media post as opposed to organic or unpaid content. These paid advertising campaigns sponsor content on social media platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, Pinterest and others with the goal of driving more traffic to a website or capturing leads.

+ What is Paid Social Marketing?

Paid social marketing describes strategic ad placement campaigns across a variety of platforms that work to acheieve a comprehensive goal. In many cases, paid social marketing is leveraged to support paid search advertising through remarketing tactics. It can also be used for prospecting to capture new leads in conjunction with an SEO or content campaign, among other activities.

+ How To Advertise on Social Media

There are several different ways to manage a paid social campaign. This could include running your social media ads manually, running your campaigns through an automated software program or hiring a team of social media experts to deliver personalized and customized support.

In any event, it’s important to first identify what you want to sell, who the audience is you want to connect with and how you want to execute from a content and creative standpoint in each ad.

+ How does Paid Social Improve ROI?

Paid social helps brands increase revenue by connecting with more of their target audience. With paid social media marketing, brands can create highly targeted ads tailored to specific demographics, interests, and behaviors.

This strategic targeting allows them to reach potential customers most likely to be interested in their products or services, which leads to higher conversion rates and increased revenue.

+ How Does Paid Social Retargeting Increase Revenue?

Retargeting campaigns are an effective paid social strategy. Retargeting helps advertisers connect with users who have previously visited their website.

This paid social strategy displays targeted ads on platforms like Facebook to these users familiar with your brand. This strategic touchpoint helps generate more conversions and improve ROI.