August 2024 Google Core Algorithm Update: Our Take
What is a Core Algorithm Update?
Google's search algorithm is like a set of rules that Google uses to determine which websites appear when someone searches for something. A "core algorithm update" is when Google makes significant changes to these rules.
“Imagine the algorithm as a recipe for making a soup.” Explains Senior Manager Lawson Robinson. “Every now and then, Google changes some ingredients (algorithm factors) and their amounts (their importance) to make the soup (search results) better for everyone who tastes it (users).”
What Does the August 2024 Core Algorithm Update Aim to Accomplish?
The new August core algorithm update strengthens Google’s ongoing effort to prioritize content that genuinely helps users.
Google aims to do this by targeting and devaluing content created to mainly rank high for keywords as opposed to providing helpful information and value to users in conducting a search.
Google also aims to highlight high-quality content from smaller, independent websites as opposed to organic juggernaut websites and enterprise brand websites. This will create an influx of search results from a diverse range of sources.
Who Will Be Impacted By This Update?
Websites that focus on using content to generate affiliate revenue and/or websites that exist primarily to funnel traffic elsewhere.
In particular, websites that only generate content to “game the algorithm” will see their keyword rankings suffer and wilt. Sites that are generating content with the primary focus of informing users and providing them with value will stay strong during this algorithm update.
How Our Current Strategy Sets Our Clients Up For Success
“Eyeful’s SEO services focus on creating authentic and helpful content,” Eyeful SEO & Content Director Brendan Bowers said. “We create helpful content like product demos, how-to experiences, and buyers guides.
“We also create content that offers expert insights from industry leaders, providing real value to our target audience. These strategies are in line with Google’s emphasis on creating helpful content which was reiterated in this latest announcement.”
Eyeful Media’s SEO strategies are focused on highlighting product offerings and the overarching industry your business fits within.
Our content strategies inform, educate, and deliver real value to search engine users which builds authority and relevance.
Our clients are positioned to grow in the future as a result of this algorithm update since we already had these best practices in place.
How Companies Can Further Capitalize On This Core Algorithm Update
Now is the time to double down on creating and optimizing content that genuinely helps your audience.
Focus on answering real questions, solving problems, and building trust. You can also diversify content efforts beyond just a blog to show Google that sites are creating pages focused on value and not just rankings.
Gather data on what your audience needs to know. Find out how you can help them. Create content that is genuinely intended to provide value. Search engines and website visitors will reward you for creating helpful content.