SEO Grows Eden Green’s Website Organically While Company Revolutionizes Commercial Agriculture
Eyeful Media increases page one keywords (pos. 1-10) by 451% from time of hire to September 2022
Industry: Vertical Farming
Solutions: SEO, Content, and Website Strategy
“Working with Eyeful’s friendly and mature team of SEO experts has been game-changing for our company. While other agencies might spend more time wooing you or upselling services, Eyeful Media gets things done.
Eyeful Media partners you with thoughtful and dependable strategic thinkers to grow your brand’s presence organically. They are great listeners, adaptable and helpful. It’s a breath of fresh air to work with them on a daily basis.”
About Our Client
Eden Green’s mission is to grow a healthier, tastier world for everyone – one vertical farm at a time. They are the one-stop vertical farm for local produce at affordable prices and leverage cutting-edge systems that have achieved year-round harvests of locally-grown hydroponic produce and custom greenhouse-grown products.
The Challenge
The company approached Eyeful for a marketing plan to establish its website and brand as the one-stop vertical farm for local produce at affordable prices. They wanted to help educate others about the benefits of hydroponic food while raising awareness for their revolutionary technology.
This meant we needed to increase visibility for relevant keyword searches, drive more website traffic, and convert more website visitors into customers. Eden Green was also looking for an SEO and content partner who could help establish them as a thought leader and industry authority dedicated to educating others about why hydroponic food, local food and sustainable farming is important.
The digital marketing campaign was fueled by our client’s passion for sustainability as well as giving back. Eyeful was excited to help support this cause! The founders who started the company designed vertical farming technology to eliminate child hunger worldwide. The team also remains dedicated to giving back to local schools in the Dallas-Fort Worth area, among other initiatives.
The Solution
The solution our Eyeful team delivered was a digital marketing campaign focused on increasing brand awareness and organic visibility through SEO, content, and website strategies. This means when users enter a keyword into Google’s search engine, we wanted more of our client’s pages to show up higher than they currently were. We then wanted to turn those clicks into customers, investors and advocates.
Our SEO leads developed a keyword strategy based on industry research and competitor analysis. We also built a website sitemap leveraging search engine optimization best practices, delivered the strategy and content for new website pages, created content briefs, delivered ready-to-publish page copy, metadata, structured data, and internal linking strategies that helped us achieve our keyword and organic traffic goals. Eyeful also led the organic strategy for multiple website expansions during our partnership with the company which helped drive further growth.
Finding and Results
Working with a terrific team of marketers and inspiring company leaders, we successfully drove SEO results that impacted the bottom line. The website pages and content we strategically collaborated on and created as a team ranked for more valuable keywords, drove more website traffic, and generated more revenue for our client. Below are a few of those statistical highlights we achieved for our client from an SEO standpoint.
Keyword Ranking Accomplishments
- 264% - Total keyword growth (pos. 1-100) from time of hire to September 2022
- 451% - Page one keyword growth (pos. 1-10) from time of hire to September 2022
- 413% - Position 1-3 keyword growth from time of hire to September 2022
Organic Traffic Growth
517% - Clicks growth from time of hire to September 2022
111% - Impressions growth from time of hire to September 2022
360% - Sessions growth from time of hire to September 2022