eCommerce & Digital Strategy

Practical and pragmatic growth & digital transformation strategy to help accelerate your business.

Overview

Practical Digital Strategies to Drive Growth.

Digital transformation may sound daunting, but our style is very collaborative & teaching-oriented. We cater to a variety of businesses, including those that have grown through brute force, have plateaued, are new to eCommerce, or recognize that they haven’t been surrounded by the right people or agencies.

Our team brings experience from companies such as Proflowers, Guitar Center, JCPenney, Lulu’s, Sheplers, and many others.

WHAT WE DO

Our eCommerce and digital strategy work is rooted in data, both qualitative and quantitative. We dive into your business leveraging our combination of past experience and industry knowledge, while ensuring that we learn from your team and how your clients and prospects are reacting to your current marketing and digital efforts.

Digital Strategy Agency

Eyeful Media’s digital strategy consultants help our clients improve ROI for their business. We deliver comprehensive roadmaps and actionable next steps for B2C, D2C, eCommerce and other types of businesses.

Digital strategy services our team offers include business and digital strategies. We also help improve revenue by identifying new growth opportunities with deep-dive digital audits.

We focus on identifying emerging opportunities and improving internal efficiencies. Our goal is to help you find new value and generate new business through the full integration of a cross-functional team.

As a digital strategy agency, we partner with you and your team to help identify and prioritize the issues and opportunities. We use a team-based approach and pull in stakeholders with deep operational experience across various industries.

Our senior-level digital strategists collaborate across marketing channels to maximize growth. We work with SEO and paid search to deliver comprehensive digital marketing programs that positively impact ROI.

Digital Strategy Services

Digital strategy consulting
Go-to-market strategies & campaigns
Identifying new market opportunities
Business strategy consulting
Digital marketing audits
Deep dives into marketing channels
Website analytics
Customer analytics
SEO integration
Paid search integration
Paid social integration

Services

Discovery

In discovery, we begin by turning over every rock - digging into your web platform, web analytics, each marketing channel and third-party data sources to create a prioritized list of recommendations.

Technical Strategy

We help ensure you have the right tech stack to drive your business forward and ensure it’s right-sized for your team and revenue.

Digital Audits

Our strategists can help review and analyze existing marketing channels or web analytics to identify areas of opportunity or provide an unbiased view of agencies or in-house staff.

Let’s Chat

Trusted by leading midmarket companies

How We Work

We partner with you & your team to help identify and prioritize the issues and opportunities at hand. We use a team-based approach and pull in stakeholders with deep operational experience from across a variety of industries and disciplines such as digital marketing, ecommerce operations, analytics, and merchandising.

01

Listen

We begin by asking questions and listening to you & your team. You know the business best, and we want to start by learning.

02

Evaluate

We boil the ocean to find the opportunities most likely to positively impact your business and understand the competitive landscape.

03

Implement

Our team pulls together a comprehensive set of recommendations in a prioritized fashion. We believe in full transparency and help you understand what we found and why we think it’s important.

04

Optimize

If you need help after receiving the strategy work, we’re here to help. Our consultants act like an extension of your in-house team to bring things to life.

Why eyeful?

Innovative

Receive the latest thinking from passionate marketing experts.

accessible

Communicate directly with the people working on your accounts.

transparent

You’ll have access to all of your accounts and data. Always.

Testimonials

“They are a part of my team. I see them as Axway almost.”

-Paula S., Global Director, Marketing

Services: Paid Search (PPC), Organic Search (SEO), Content Development

“Data driven team that is able to deliver results and keep us one step in front of the competition.”

-Mark L., Sr. Director, D2C

Services: Paid Search (SEM), Paid Social

“They bring the details and expertise that we don't have internally. They find solutions to issues, and help understand the nuances of every marketplace.”

-Hannah H., Brand Manager

Services: Marketplace management

“They really listen to the client to make sure they are delivering what is expected and more.”

-Alison S. CEO

Services: Paid Search & Shopping Management

“We use Eyeful as our SEO Agency! They are by far THE BEST agency I have worked with. They are incredible experts and show just as much passion for our business as we do! They always keep our best interests and north star front and center to make sure we are working towards and prioritizing the right things. <3”

-Jordanne D, Digital Director

Services: SEO (search engine optimization), Paid Social

“The ideas and expertise they bring to the table which take us way beyond our competition and sets us up for success.”

-Chris M., Main Event / Dave & Busters

Services: Organic Search (SEO), Content development

“I love our Eyeful team! Amy, Natasha, and Tim are all fantastic and bring so much knowledge to the table. It's a joy to work with them, and we've been seeing some positive growth and results.”

-Isaidys D., Demand Marketing Mgr

Services: Paid Search, SEO, Digital Strategy, Business Strategy

“Their ability to provide transparent and clear direction gave us confidence in their direction. Along with a strong ROI!”

— Jason Needleman, CEO at Peacock Alley

Services: Paid Search, Paid Social, Digital Strategy, Business Strategy, Digital Transformation

“The team has opened our eyes to so many ways we can grow our online business, it's incredible!”

— Alysa, Ylang 23 & Wildlike

Services: Paid search & shopping, Digital strategy

“Eyeful has been the ultimate partner in optimizing our organic search to drive real value to our business. The impact is meaningful to our success.”

— Garret Seevers, VP of Marketing at B-Stock Solutions

Services: Organic Search (SEO)

“Excellent work - absolutely love the insights into the problems and outcomes we should focus on for this audience. I also appreciate the broader analysis of our current digital marketing and existing gaps/opportunities.”

— Andy Nester, CMO at Social Chorus

Services: Digital strategy, Business strategy

“The team works really well with us as well as the leadership of the clients we connect them with.”

— Faton, Sumeru Equity Partners

Services: Portfolio company support, Content marketing

“Their thoroughness helps provide a solid recommendation for future structure and growth along with key immediate actions to make a difference.”

— Cody, Neighborly

Services: Digital strategy

“We came into this project needing data to back up our decisions. We were able to take the data we received and organize it into more bite-size tasks based on quick wins and priority.”

— Crystal French, Director of Marketing at Everything Kitchens

Services: Digital strategy, Analytics

“She has an analyst's logical mind for results and a marketer's heart to spot potential emotional connections.”

— Andrea Pearson, CMO at DispatchHealth

Services: SEO Strategy

“With the help of Eyeful Media, the success of the project was reflected in the launch of the larger migration process. The team's communication and workflow were seamless and provided project updates regularly. “

— Kristin Atwell, Owner Atwell Designs

Services: Digital strategy, Shopify Plus consulting

“Just a quick email to say great work on this. Both Jeff and I and the Team are impressed.”

— Barron Fletcher, Managing Partner, Riata Capital Group

Services: Digital Due Diligence for Private Equity

“They're very committed to our success, which makes them stand out among other companies.”

— Heather, former Director of eCommerce at KidKraft

Services: Paid search & shopping management, Digital marketing strategy, Digital transformation strategy

Frequently asked question about eCommerce & Consulting Agencies

+ What does eCommerce consulting mean?

Strategies and tactics that help B2C companies sell more products online are the core focuses of eCommerce consulting.

These strategies could include recommendations related to website improvements, advertising campaigns, branding initiatives, logistics, multichannel selling, and in some cases, even product development. An e-commerce consultant provides expertise in user experience to drive more sales, capture more revenue, and improve ROI.

+ What is an eCommerce marketing strategy?

An e-commerce marketing strategy uses marketing strategies and tools to increase search visibility, traffic, and sales for an online store or business. Examples of an e-commerce marketing strategy could include SEO optimizations for a Shopify website, a paid search and shopping campaign, a content creation program, email marketing initiatives, or other digital marketing activities to increase sales and ROI.

+ How to find the right eCommerce agency?

When searching for the right e-commerce agency for your business, the first step is ensuring the agency has in-house experience to back up the work. The best e-commerce partners are familiar with your KPIs and industry metrics for success, and have had true operational experience.

This experience and familiarity will eliminate any learning curves and help you reach your goals as soon as possible. Your e-commerce agency should be able to hit the ground running and begin working to increase website traffic, sales, and ROI right away. While industry expertise may be preferable, it's generally not required.

+ How does Digital Strategy Consulting Improve ROI?

Digital strategy consulting improves ROI (Return on Investment) in three ways. Digital strategy agencies identify and implement internal systems that streamline operations and reduce costs.

Digital strategy consulting also impacts revenue generation by identifying new growth opportunities and implementing analytic tools that measure growth.