We manage shopper marketing across platforms, including Amazon, Instacart, Walmart and others. Our team partners with your retail or CPG brand to achieve your goals on marketplaces.
We believe in using a wide set of channels to help you reach a diverse audience and find the highest possible ROAS. Our team partners with your brand to reach consumers and prospects across various marketplaces and retail media networks and can run lift analyses tests to measure incremental lift for in-store sales.
“They bring the details and expertise that we don't have internally. They find solutions to issues, and help understand the nuances of every marketplace.”
-Hannah H., Brand Manager
Services: Marketplace management
Eyeful has been supporting us at Partake Foods for over a year now, and we are so happy with our partnership. As a women-led, minority-owned, and mission-driven brand ourselves, there are a ton of synergies between our two companies.
Additionally, their team is extremely knowledgeable and solutions-oriented to help us meet our objectives. Eyeful is truly an extension of our team, and I am excited to tackle 2024 with them by our sides.
- Becca, Marketing Director Partake Foods
We start by understanding the platforms your prospects are shopping for and create a strategy to launch or take over the management of your existing campaigns.
Our team has worked in industries ranging from food to luxury linens and manages sponsored ads across Amazon, Instacart, Walmart, Target, and other marketplaces.
As a shopper marketing agency, we focus on driving profitable, trackable results through platforms to reach your objectives. We have extensive experience helping launch CPG brands on a comprehensive set of platforms to reach buyers across digital platforms.
Instacart Ads Management
We develop a strategy & manage your ads to profitably reach your shoppers on Instacart. Instacart reaches 95% of grocery shoppers nationwide and can provide exposure for your brand.
Amazon Ads
Eyeful’s team is here to manage your Amazon ads, help optimize your organic Amazon presence or create a new brand store. We focus on profitability so that you can maximize your return on investment.
Walmart Sponsored Ads Management
Eyeful offers strategic management for Walmart sponsored ads for retail & CPG brands.
Target.com Ads
Drive incremental sales for your retail or CPG business on Target through sponsored ads. Let the Eyeful Media team advertise your products on Target.com to maximize your ROI.
CPG Marketing
Eyeful has the experience to help drive more people to purchase your products in-store or online. We use a variety of programs including Instacart ads, Kroger, Albertsons, social, and other platforms to drive incremental sales.
Vertical-Specific Retail Media Networks (Wayfair, Home Depot, Criteo Retail Media, & more)
Expose buyers to your product on vertical-specific retail media networks. Reach your audience on websites such as Wayfair, Home Depot and others.
How We Work
Our marketers are here to help design a marketing strategy and select channels & tactics that will best reach your objectives. We always start by digging into existing data and listening to you so that we can start with the best possible platforms, campaigns and program design.
We begin by listening to your team in order to learn about your products, goals and what you’ve tried before.
We audit existing campaigns and competitors to identify the best marketplaces and strategies.
With your approval, we begin to implement changes. We improve existing campaigns or launch new ones to reach your targets.
We review performance data to identify what’s driving the most success. From their we work with you to scale the program.
A retail media network is an advertising platform set up by retailers on platforms within their networks (i.e., websites, mobile apps, or other digital channels).
The purpose of a retail media network is to enable brands to advertise to customers and engage with users when they are nearing their purchase decision. In addition to Amazon, top retail media networks include Walmart, CVS, Target, Home Depot, and Instacart.
First it is imperative to understand your business goals and company KPIs, including customer lifetime value. Once you know your internal objectives and metrics, then you can analyze the competitive landscape and estimated search volume to determine the amount and cost of traffic.
You can estimate an initial test budget for each platform based on this data. However, the most accurate way to set budgets is to test into each platform and analyze incoming data.
Each retail media network will have a unique audience, purchasing behavior, demographic, and different competitors. Google's ad platform allows for much deeper audience targeting plus creative flexibility than most retail media networks.
The other key difference is scale - the Google ecosystem is significantly larger than even the biggest retail media network.
Yes, and it is recommended that companies evaluate both options (as well as other digital media networks like social media and Connected TV). The key is understanding where your audiences are engaged, and ensuring your company is active and present on key advertising platforms.
First, understand your company goals, objectives, and KPIs. Review historical performance for all active (and past) advertising campaigns and platforms. Next, you need to determine where your core audience can be found and prioritize those platforms. This will give you necessary ratios to split your ad spend across multiple channels.
Finally, you will want to test (ideally non-peak timing) advertising in each channel to determine which platforms deliver the best performance. Then you can optimize your ad spend and rebalance marketing dollars based on performance.
Yes. Advertising on Instacart is indeed an option. It works like this: the online grocery delivery platform lets you choose what products to promote with your budget.
Like other ad platforms, you will only pay when users engage with your advertised products. You can review ad performance within the Instacart platform to ensure your products reach users at the right times.
Amazon is one of the largest marketplaces on the web and offers advertising services similar to Google. This marketplace works similarly to Google's pay-per-click ads, in which sellers only pay when users click on their ads.
Advertising through Amazon brings excellent visibility to products and helps increase brand awareness. The Amazon platform provides valuable data on the user's buying habits and allows marketers to optimize campaigns to reach the right buyers.
Think of Facebook Marketplace as the classified section of the social media platform. This e-commerce side of the social media giant helps individuals and businesses buy, sell or trade items locally. Users with a Facebook account can contact sellers, arrange transactions, and easily purchase through Facebook Marketplace.
Our marketing leaders bring an average of 12 years of hands-on digital experience, with some having 24 years.
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