SEO and Content Case Study

Eyeful Media built an SEO & Content program that improved top-3 keyword rankings by 270% and clicks by 28%.

Industry: B2B SAAS

Services: SEO management, content creation

About our Client

Our client empowers businesses with a purpose-built returns management system (RMS) supported by an industry-leading team of experts. Eyeful Media partnered with them on an SEO & Content program designed to improve their inbound marketing funnel by increasing organic awareness, engagement, and traffic.

Our Approach

We achieved the following results through a collaborative process of keyword research, strategic planning, content creation, SEO auditing, SEO management, data analysis, and reporting. 

Findings & Results*

- Keywords ranking in the top-3 organic positions increased by 270% 

- Search queries ranking on Page 1 grew by 701%

- Top-100 keyword rankings grew 641% year-over-year

- Organic impressions improved 242%

- Organic clicks improved by 28%

- Organic sessions improved 29% year-over-year

Let’s Chat

Examples of deliverables in this SEO & Content creation program:

  • Keyword research 

  • Competitor research 

  • Keyword mapping & reporting 

  • Meta titles, meta descriptions, H1s & H2s

  • On-page strategy and optimizations 

  • Internal link recommendations 

  • Technical SEO review and strategy 

  • Content creation strategy 

  • Quarterly content calendar 

  • Content creation, editing, and SEO review 

  • Content & email nurture strategies 

  • Cross-channel strategy sessions 

  • Meetings and client support 

  • Monthly reporting 

* Success metrics measure the period of Jan. 1, 2022, to Jul. 31, 2022, year-over-year.

B2B, Digital Marketing, SEOAntonella P.